I was reading that the hottest drink in the beverage industry, these days, is the "energy drink". It's a 12.5 billion dollar business.
I don't quite understand it. I can't believe the young folks need a drink to get energy. I had plenty of energy in my 20's or 30's.
And, when you get older? Listen, kids. There aren't enough energy drinks in the world to get your motor running again when you hit your 70's.
But, if a good ad campaign makes you believe you have more energy, go for it, baby!
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