They ran a piece on CBS Sunday Morning that claimed without popcorn there would be no theaters. It's, apparently, the popcorn that makes the money for the theaters.
Back in the days when I did go to the theaters, to watch a movie, I can't remember every buying a box of popcorn.
Sometimes I think I was born on the wrong planet.
AUGUST 2014
1 comment:
A news item last year reported that movie popcorn is the No. 1 most price-inflated item in America (and printer ink cartridges No. 2). It costs the companies virtually nothing to produce and market popcorn, yet they slap on criminally high prices--but we know why: the movies themselves don't cover the costs of operating a theater.
Anyway, despite all the hype, especially at Oscar time, I contend movies--as we know them--are dying. Therefore movie theaters and movie popcorn are dying. If you are paying any attention to Google and YouTube and many other aspiring and enabling sites, making "films," movies, is becoming a very individual thing. As opposed to large studios and thousands of people working on "major motion pictures," it is increasingly possible for very small groups of people to produce and--equally important--to market high quality movies. Special effects make it possible for one person to create scenes and images that historically required dozens, hundred, even thousands of extras.
But as I've asked before, when everyone is producing, who is watching?
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