In the travel biz, this time of year used to be referred to as the "off season" for tropical destinations. It was the "season" of some great deals.
It's still the season of great deals but it's no longer the "off-season". "Too negative, say the spin doctors who like to use a silly word or phrase to cover up an unpleasant fact.
In this case, people aren't thinking about the tropics when it's summertime where they are. So, flights, to those tropical destinations are half empty and the tropical hotels are half empty too.
Why not come up with something a little more positive than "off-season" or "slow-season. GOT IT!! From now on, this time of year, the tropics are in their "GREEN SEASON". And, the green they're looking for is your money.
Lead me to the palm trees!
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