It's a 1911 photo of the Lyric Theater, which was located on Main Street in downtown La Crosse. This is one I hadn't heard of before.
Loved the signs on the front of the theater. $30,000 to make the movie! That was a fortune in 1911. Nowadays, that's, about, what it costs for a couple of tickets and a stop at the refreshment stand in todays theaters.
Read the story here.
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